Reinventing the Life of a Real Estate Agent | The Nestor Campaign

Understanding the Concept

Nestor is more than just a real estate banner; it is a service designed to simplify agents’ lives by handling non-value-adding tasks, allowing them to focus entirely on their clients and careers. The challenge was to create a brand identity and an advertising campaign that not only introduced Nestor but also convinced agents to embrace a new way of working—a bold move in an industry where loyalty to traditional models runs deep.

The strategy was clear: instead of focusing on commissions or tools, we highlighted what truly matters—freeing agents from administrative burdens so they can focus on their clients. This shift in messaging positioned Nestor as more than just another brokerage; it became a movement designed to reshape the real estate profession.

Strategy and Positioning

From creative direction to campaign execution, we managed every aspect of the project to ensure a cohesive and impactful rollout. Our team oversaw:

• Defining the brand’s positioning and messaging

• Developing the campaign slogan and storytelling approach

• Planning locations, wardrobe, and visual aesthetics

• Crafting scripts that spoke directly to agents’ daily struggles

• Overseeing production and working alongside Chaumont’s team to bring the vision to life

Visually, the campaign needed to stand apart from the usual industry norms. We avoided generic real estate imagery in favor of a storytelling approach, using relatable scenarios to emphasize the contrast between an agent’s daily workload and the freedom Nestor provides. The result was a fresh, modern, and agent-focused campaign that spoke directly to its intended audience.

Overcoming Challenges & The Learning Curve

Breaking into an established industry with a new brand is never easy, especially when the goal is to shift perceptions. Real estate agents are used to working within familiar systems, making it a challenge to introduce them to an entirely new approach.

This campaign wasn’t about quick conversions; it was about building trust. Every visual, every message, and every interaction was designed to make agents feel understood. By prioritizing their needs rather than just showcasing Nestor’s services, we created a campaign that resonated on a personal level.

Another key challenge was managing the scale of the production. With so many elements—scripting, set design, wardrobe, and visual execution—it required meticulous planning to ensure that everything aligned with the brand’s vision.

Final Delivery & Impact

The Nestor campaign was more than just a marketing initiative; it was a statement. By shifting the conversation from transactions to agent empowerment, it positioned Nestor as an industry innovator.

The response from agents validated the approach—many resonated with the messaging, seeing Nestor as a genuine solution to their professional challenges. The campaign established a strong foundation for the brand, helping it stand out in a competitive market and setting the stage for continued growth.

A huge thank you to Jean-Philippe and Mathieu for their trust in this vision. A special thanks to the production team from Chaumont, whose incredible support was invaluable—we truly couldn’t have done it without them.