Perles & Paddock

Moody Drinks

Project Description

Capturing Time in Motion

This project was conceived with a minimalist and refined approach, focusing on movement, precision, and the craftsmanship behind cocktail preparation. The goal was to translate the artistry of a mixologist into a single, cohesive visual one that not only highlights the elegance of the gestures but also evokes the sensation of time slowing down. At the heart of the concept was a simple yet powerful idea: merging multiple steps of the process into a single frame, as if time had momentarily paused. This technique allowed us to showcase the meticulous skill and rhythm involved in each creation, while also reflecting the vision of Perles & Paddock—an experience designed to immerse guests in a moment of quiet appreciation, where every detail is meant to be savored. By playing with movement and stillness within the same composition, the images capture the paradox of time in photography—a fleeting instant preserved, an ephemeral experience made timeless.

“Craft cocktail preparation with a blowtorch and smoking ingredient. High-end mixology with fire and precision.”

“Old Grand-Dad Bonded Bourbon with a smoked cocktail. Premium whiskey-based drink with fire-infused flavors.”

“The photoshoot was inspired by the owner’s vision—‘We dreamed of a place where the notion of time is forgotten and where there are no compromises.’ We sought to capture this timeless essence, creating an atmosphere where time feels suspended, almost unnatural.”