Epix Studio

Redefining Performance at Studio Epix

Studio Epix had built a strong reputation in the Montreal fitness industry, but its branding had become closely associated with elite athletes—an image that, while aspirational, unintentionally distanced everyday fitness enthusiasts. This campaign aimed to shift that perception, maintaining the studio’s high-performance identity while making it more accessible to a broader audience. The goal was to highlight a different kind of athlete: individuals who push themselves daily, not just in the gym but in every aspect of their lives. Whether in business, personal growth, or fitness, these are people who give their all from sunrise to sunset, with Studio Epix as a key part of their journey. Through dynamic and authentic content, we showcased the studio’s energy, its committed community, and the raw, no-frills environment that makes it a place where effort matters more than status. With limited resources but an engaged clientele, the campaign captured the essence of what makes Studio Epix unique—a space for those who strive for excellence in everything they do. A special thanks to Eric for his trust in bringing this vision to life.